Maruti Suzuki India has announced that Nexa, the new premium automotive sales channel to sell its premium car models, has completed its first year of operations.
For a mass-market car manufacturer, Maruti Suzuki setting up Nexa was a major initiative. In July last year, the company flagged off its premium Nexa showrooms which displayed the all-new S-Cross crossover.
The aim of Nexa dealerships has been to offer customers a personalized and unique experience when they walk into the showroom. To deliver an upmarket buying experience, the Maruti Suzuki Nexa dealerships have focused on aspects right from design, lighting and tech used in the showroom, to loyalty programs and rewards for customers. What’s beneficial is that customers can take deliveries of their cars from inside the showrooms, and a specialized area has been allotted for this.
In terms of tech, managers at the Nexa outlets have iPads that customers can use to configure their cars. They can browse through models, variants, colours, check out accessories to go along with it, and even have a look at finance schemes. Customers can also download the Nexa Owner’s App — a smartphone application that allows the user to recall service history, emergency support, accessory purchase, event updates, booking and manage service requests. The loyalty programme designed for Nexa customers is called MyNEXA, and it offers rewards through co-branded credit cards and tie-ups with other lifestyle brands.